Supreme officially announced a collaboration with French fashion house Marithé + François Girbaud for a Spring 2025 collection, releaseing on April 3, 2025. Founded in 1972 by François Girbaud and Marithé Bachellerie, the brand revolutionized denim with innovations like pre-washed denim, stonewashing, and laser engraving. This collaboration merges Supreme’s streetwear edge with MFG’s iconic craftsmanship, marking a major moment in Girbaud’s ongoing fashion resurgence.

Marithé + François Girbaud started making a comeback around 2020-2021, when vintage and archival fashion saw a resurgence, particularly in streetwear and luxury circles. Interest in the brand grew as younger audiences rediscovered its baggy silhouettes and tech-driven denim innovations. The brand officially re-entered the market, gradually rebuilding its presence.