From April 9th to 12th, New Balance brought its blend of innovation and community spirit to the heart of Paris with a pop-up event dedicated to the city’s running culture. The New Balance Running House transformed a temporary space into a hub of activity, inspiration, and movement, celebrating runners of all levels and the lifestyle that surrounds them — celebrating runners of all levels and the lifestyle that surrounds them.

The pop-up welcomed Parisian runners and visitors alike to experience a curated schedule of events, including multiple running sessions designed to bring the community together. Beyond the runs, the space offered a creative customisation station where guests could get their own New Balance t-shirts to take home as a souvenir. A stylish café area added to the experience, providing a place to refuel with healthy snacks and drinks, connect with fellow runners, or simply take in the atmosphere. Altogether, it was more than just a retail or promotional event—it became a temporary home for the city’s running community.

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Photo credits: Yoan Sylva